► 1️⃣ Product/Service Overview

The official name of your product or service
0/120
Your elevator pitch - keep it clear and compelling
Describe the pain point your product addresses
Optional but highly recommended - helps Claude differentiate your product

► 2️⃣ Target Audience & Positioning

Who is your ideal customer? Be specific.
Helps Claude adjust messaging complexity and feature emphasis
What keeps your users up at night? What are they trying to achieve?

► 3️⃣ Key Features & Capabilities

One feature per line or comma-separated. Focus on features that drive value.
The one feature that sets you apart from competitors

► 4️⃣ Brand Voice & Messaging Style

Any specific voice preferences? Examples of what to do or avoid?
Corporate buzzwords or overused phrases you want to avoid

► 5️⃣ Technical Stack & Context

Claude can read your codebase to auto-discover features and context
Main technologies used (optional but helps with technical accuracy)
Third-party tools your product connects with

► 6️⃣ Existing Marketing Materials (Optional)

Claude can analyze current messaging and maintain consistency
Any presentation or document that captures your positioning
Helps Claude match your style more precisely

► 7️⃣ Website Structure & Call-to-Actions

The main action you want visitors to take
Where should the CTA button link to?
For contact forms and footer

► 8️⃣ SEO & Launch Strategy

Main keywords for SEO (comma-separated)
Where are you planning to launch? Claude can tailor messaging accordingly.

► 9️⃣ Additional Context & Special Requests

Helps Claude position your product distinctly
Testimonials, case studies, or impressive metrics
Open field for anything not covered above